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City Updates Strategic Plan, May Hire PR Firm

City Updates Strategic Plan, May Hire PR Firm
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By West Kentucky Star Staff
Feb. 12, 2019 | PADUCAH
By West Kentucky Star Staff Feb. 12, 2019 | 10:19 PM | PADUCAH
At their meeting Tuesday night, the Paducah City Commission approved a municipal order to update the City of Paducah Strategic Plan Action Steps and the Vision Statement, and also discussed hiring a local company to promote the plan to residents.  

The commission and City Manager participated in a retreat earlier this year to review the plan, and decided to revise the vision statement to add the phrase "healthy lifestyle," since the city's two hospitals are a vital part of the community. The updated Vision Statement now says, "Paducah is a city where people strive to reach their full potential through lifelong learning, healthy lifestyle, creativity, culture and compassion for one another."

The Board also updated the key performance indicators, action items and their priority levels. In the plan, the highest priorities are known as WIN (What's Important Now) initiatives. The key team member assigned to each WIN will be responsible for providing monthly updates. Updates for the other strategic plan initiatives will be reported twice a year.

In a separate action, the Board introduced an ordinance for a contract with Innovations Branding House for community engagement initiatives regarding the Strategic Plan, including print materials, social media content, a website, and videos. After the initial launch of Our Paducah, Innovations Branding House will lead quarterly campaigns related to specific plan elements to make the information in the plan, "more digestible," to citizens. The cost of the initial launch is $20,000 for the current fiscal year with a cost of $36,000 during the next fiscal year for the quarterly campaigns. This ordinance will be voted on at the February 26 meeting.

The city also discussed the Storm Water Master Plan (see separate story at link below).

Other action:

•Boards and Commissions:  Jeff Holland reappointed to the Paducah-McCracken County Riverport Authority; William Baxter reappointed to the Board of Adjustment.

•Municipal Order approved to transfer funds totaling $20,000 from the Commission Reserve Account to the Mayor and Commissioners’ Promotions Account for the Innovations Branding House Contract.   

•Municipal Order approved accepting the purchase of bomb suits, helmets, and bomb suit repair kits for a total purchase cost of $49,499 through the U.S. General Services Administration Cooperative Purchasing Program.  A Homeland Security Grant Award will cover the cost of the purchases.  No local match is required.

•Ordinance approved to close the unnamed right-of-way between Buckner Lane and Exall Lane as requested by the adjacent property owners.

•Ordinance approved to execute the final plat of subdivision and the escrow agreement for Townhomes of LaBarri Farms Subdivision. This property is located at 1720 and 1740 New Holt Road.

On the Net:

Related Story - City Storm Water Master Plan 2-12-19
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