Raycom Media is currently in negotiations with DirecTV for a new carriage agreement, according to Paul Keener, Director Of Marketing for KFVS-12 and WQWQ. He said the company is hopeful an agreement will be reached by Sunday night's midnight deadline. If that doesn't happen, both channels could be dropped from the satellite provider's line-up until a deal is reached.
“The main thing is that neither company wants a disruption in service. And both sides are working hard to reach an agreement," Keener said. "All of us here work each day to keep KFVS12 relevant. Many of us grew up watching the station and have worked here for 20 and 30 years. Just about the last thing we want is to not be there for viewers who want to watch us.”
Keener said he doesn't know details of the negotiations, but knows they are complex agreements on many layers. He said they will keep their viewers informed as the deadline nears.
KFVS-TV is licensed to the City of Cape Girardeau and carries CBS programming for the "Paducah - Cape Girardeau - Harrisburg Designated Market Area". WQWQ-LP is licensed to the City of Paducah and carries CW and MeTV programming for the same market. Its broadcast tower is located in the Farley area of Paducah, and broadcasts in analog on Channel 9. Residents in Murray can pick up the same programming from Channel 24 (in analog) from a low power transmitter in Calloway County.
On the Net:
KFVS notice to viewers
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