CFSB lands naming rights deal for Paducah Sports Park

McCracken County government and the City of Paducah announced Tuesday the new Paducah Sports Park will be known as the Paducah Sports Park by CFSB.

The partnership represents a $1 million investment over a 12.5-year term, uniting two organizations dedicated to enhancing the quality of life and economic vitality of Western Kentucky. .

"We are extremely excited to announce our partnership with CFSB," said Chastity Heeren, General Manager of Paducah Sports Park by CFSB.

 "Our shared mission of serving local residents and providing resources to improve communities makes this a meaningful partnership for years to come. The work we accomplish together will have a direct impact on the health and economic vitality of our surrounding communities."

The collaboration aligns the park’s mission to provide a world-class destination for sports and community engagement with CFSB’s long-standing commitment to community development. 

The agreement reinforces a shared vision for fostering a healthy, active, and prosperous region for families and visitors.

“Paducah Sports Park by CFSB is more than a venue, it’s a catalyst for family experiences, economic development, and future growth. We’re proud to partner in a project that will not only attract visitors and strengthen our local economy, but also create a lasting legacy of opportunity for generations to come,” said Jason Jones, President of CFSB.

Scheduled to open in March 2026, Paducah Sports Park by CFSB is a 130-acre campus featuring modern fields and amenities designed for a variety of sports. 

The venue, operated by The Sports Facilities Companies (SFC), will offer configurable diamonds for baseball and softball, 10 rectangular fields for sports like soccer and football, and three multipurpose shelters, establishing it as a premier destination for athletes, families, and fans.

The project’s estimated cost is $65 million, with funding largely coming from the transient room tax.

Once complete, the park is projected to generate $155 million in direct economic impact in its first five years.