Game show legend Bob Barker dies at 99

A publicist says popular game show host Bob Barker, a household name for a half-century as host of “Truth or Consequences” and “The Price Is Right,” has died at his home in Los Angeles. Barker was 99.

Barker — also a longtime animal rights activist — died Saturday morning, according to publicist Roger Neal.

Barker retired in June 2007, telling his studio audience: “I thank you, thank you, thank you for inviting me into your home for more than 50 years.”

Barker was working in radio in 1956 when producer Ralph Edwards invited him to audition as the new host of “Truth or Consequences,” a game show in which audience members had to do wacky stunts — the “consequence” — if they failed to answer a question — the “truth,” which was always the silly punchline to a riddle no one was ever meant to furnish. (Q: What did one eye say to another? A: Just between us, something smells.)

Barker stayed with “Truth or Consequences” for 18 years — including several years in a syndicated version.

Meanwhile, he began hosting a resurrected version of “The Price Is Right” in 1972. (The original host in the 1950s and ‘60s was Bill Cullen.) It would become TV’s longest-running game show and the last on a broadcast network of what in TV’s early days had numbered dozens.

In all, he taped more than 5,000 shows in his career. He said he was retiring because “I’m just reaching the age where the constant effort to be there and do the show physically is a lot for me. ... Better (to leave) a year too soon than a year too late.” Comedian Drew Carey was chosen to replace him.

As a TV personality, Barker retained a touch of the old school — for instance, no wireless microphone for him. Like the mic itself, the mic cord served him well as a prop, insouciantly flicked and finessed.

His career longevity, he said, was the result of being content. “I had the opportunity to do this type of show and I discovered I enjoyed it ... People who do something that they thoroughly enjoy and they started doing it when they’re very young, I don’t think they want to stop.”

Barker also spent 20 years as host of the Miss USA Pageant and the Miss Universe Pageant.

He had a memorable cameo appearance on the big screen in 1996, sparring with Adam Sandler in the movie “Happy Gilmore.” “I did `The Price Is Right’ for 35 years, and they’re asking me how it was to beat up Adam Sandler,” Barker later joked.

Born in Darrington, Washington, in 1923, Barker spent part of his childhood on the Rosebud Indian Reservation in South Dakota, where his widowed mother had taken a teaching job. The family later moved to Springfield, Mo., where he attended high school. He served in the Navy in World War II.

He married Dorothy Jo Gideon, his high school sweetheart; she died in 1981 after 37 years of marriage. They had no children.

Barker was given a lifetime achievement award at the 26th annual Daytime Emmy Awards in 1999. He closed his acceptance remarks with the signoff: “Have your pets spayed or neutered.”



Bob Barker at his final taping of "The Price is Right" in 2007. (AP Photo Damian Dovorganes)