Amazon is extending its annual Prime Day sales and offering new membership perks to Gen Z shoppers amid some consumer boredom with an event marking its 11th year.
The e-commerce giant’s promised blitz of summer deals for Prime members started at 2:01 a.m. on Tuesday. For the first time, Seattle-based Amazon is holding the now-misnamed Prime Day over four days; the company launched the event in 2015 and expanded it to two days in 2019.
Before wrapping up Prime Day 2025 early Friday, Amazon said it would have deals dropping as often as every 5 minutes during certain periods. Prime members ages 18-24, who pay $7.49 per month instead of the $14.99 that older customers not eligible for discounted rates pay for free shipping and other benefits, will receive 5% cash back on their purchases for a limited time.
Amazon’s past success with using Prime Day to drive sales and attract new members spurred other major retail chains to schedule competing sales in July. Best Buy, Target and Walmart are repeating the practice this year.
Like Amazon, Walmart is adding two more days to its promotional period, which starts Tuesday and runs through July 13. The nation’s largest retailer is making its summer deals available in stores as well as online for the first time.
Caila Schwartz, director of consumer insights and strategy at software company Salesforce, noted that July sales in general have lost some momentum in recent years.
Amazon Prime and other July sales have historically helped jump-start back-to-school spending and encouraged advance planners to buy other seasonal merchandise earlier.
(AP Photo David Zalubowski)
Advertisement
After 11 years, has Amazon Prime Day lost its luster?
Advertisement
Latest State & National
State & National
5 hours ago
State & National
7 hours ago
State & National
7 hours ago
State & National
8 hours ago
State & National
21 hours ago
ADVERTISEMENT
Most Read >
ADVERTISEMENT
Latest State & National
State & National
5 hours ago
State & National
7 hours ago
State & National
7 hours ago
State & National
8 hours ago
State & National
21 hours ago
Advertisement
ADVERTISEMENT