Australia enacts world's first ban on social media for all kids under 16

Australian Prime Minister Anthony Albanese welcomed a world-first social media ban for children younger than 16 that took effect Wednesday as families taking back power from tech giants but warned the implementation would be difficult.

Many children posted farewell messages, while parents reported distraught children discovering they’d been shut out of platforms as the landmark law took effect. Some young children reported fooling the platforms’ age estimation technology by drawing on facial hair. Parents and older siblings are also expected to help some children circumvent the restrictions.

“This is the day when Australian families are taking back power from these big tech companies and they’re asserting the right of kids to be kids and for parents to have greater peace of mind,” Albanese told the Australian Broadcasting Corp.

“This reform will change lives. For Australian kids ... allowing them to just have their childhood. For Australian parents, enabling them to have greater peace of mind. But also for the global community, who are looking at Australia and saying: well, if Australia can do it, why can’t we?” Albanese later told a gathering of reform supporters at his official Sydney residence, including parents who blame social media for a child’s suicide.

Facebook, Instagram, Kick, Reddit, Snapchat, Threads, TikTok, X, YouTube and Twitch face fines of up to 49.5 million Australian dollars ($32.9 million) from Wednesday if they fail to take reasonable steps to remove the accounts of Australian children younger than 16.

Australia’s Privacy Commissioner Carly Kind said the platforms could potentially ask all account holders across the country to prove they were 16 or older.

The platforms’ age verification options were to ask for copies of identification documents, use a third party to apply age estimation technology to analyze an account holder’s face, or make inferences from data already available such has how long an account has been held, Kind said.

The government has said requesting all account holders verify their ages would not be a reasonable step, given the platforms already held sufficient personal data of most people to perform that task.

The platforms also cannot compel users to provide government-issued identification.

The ban will be enforced by Australia’s eSafety Commissioner Julie Inman Grant. She said the platforms already had the technology and personal data about their users to enforce the age restriction with precision.

She would send the 10 targeted platforms on Thursday notices demanding information on how the age restriction was being implemented and how many accounts had been closed.

“We will provide information to the public before Christmas on how these age restrictions are being implemented and whether preliminarily we see them working,” Inman Grant said.

Communications Minister Anika Wells said the age-restricted platforms “may not agree with the law and that’s their right — we don’t expect 100% universal support,” but that all had undertaken to comply with the Australian law. She said more than 200,000 TikTok accounts in Australia had already been deactivated by Wednesday.

Wayne Holdsworth, who became an age restriction advocate because his son Mac took his own life after falling victim to an online sextortion scam, described the new law as a start. Children must now be educated about online dangers before they turn 16.

“Our kids that we’ve lost haven’t died in vain because today they’ll be looking down very proud of the work that we’ve all done,” Holdsworth told the Sydney gathering.

Flossie Brodribb, a 12-year-old advocate for a social media ban for young children, told the gathering she hoped other countries would follow Australia’s lead.



(AP Photo Rick Rycroft)