Beshear unveils New Kentucky Home initiative

In an effort to build on Kentucky's historic economic momentum and record-breaking tourism success, Gov. Andy Beshear announced Tuesday New Kentucky Home, a strategic initiative to further drive economic investment, attract and retain talent and increase tourism across the commonwealth. 

New Kentucky Home is a comprehensive marketing initiative that will serve as a reintroduction of Kentucky to the world, showcasing the state's vibrant economy, natural beauty, cultural richness and welcoming communities. 

The initiative combines economic development and tourism efforts, recognizing the crucial role quality of life plays in driving growth across the state.