According to the KSP and KOHS, the Drive Sober or Get Pulled Over campaign will run from Friday, December 13 until January 1 of 2020
Images of Santa with the slogan "He sees you when you're drinking" are at gas stations and restaurants in more than 60 cities throughout the Commonwealth that have higher than average drinking and driving related incidents. The campaign will also utilize digital and social media ads.
The KOHS will distribute federal grants provided by the National Highway Traffic Safety Administration (NHTSA) in order to increase law enforcement presence during certain holidays. According to the NHTSA, the high visibility enforcement like the 'Drive Sober or Get Pulled Over' campaign are able to reduce impaired driving fatalities by as much as 20 percent.
“While we always patrol for impaired drivers, we’ll have extra troopers on the road as motorists travel to and from their Christmas and New Year’s celebrations,” said KSP Sgt. Josh Lawson. “Make no mistake—our message is simple. If you are caught driving impaired, you will be arrested. Please, make a plan for a designated driver before the party begins.”
According to state law enforcement officials, within Kentucky there have been approximately 22 drunken driving related deaths during Christmas and New Year's over the last five years.
