Norma Pruitt is executive director of the Kentucky Great River Road Region Organization, or KYGRRO, pronounced "Kentucky Grow."
She told WPSD-TV she wants to lure people driving from Illinois or Missouri toward Memphis away from Interstate 55 and onto the byway instead. The goal is to have outdoor recreation all along the scenic byway from canoeing in Ballard County, ATV trails in Carlisle County, hiking and horseback riding in Hickman County, to cycling in Fulton County.
New highway signs should be up by the end of the year, and KYGRRO has created a map highlighting more than 120 sites, businesses, and activities in the region.
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Information from: WPSD-TV, http://www.wpsdlocal6.com
